In early 2018 James came up with a brand new format. Open to all no matter who, or where, or what. Online submissions, so no scary studio appearances or risking humiliation in front of a desk of so-called judges. Make a video, send it in, be considered, and maybe win the whole competition!
NOW THAT’S ENTERTAINMENT was born, and keeps going from strength to strength – an online only talent competition, never seen before anywhere in the world, and it’s attracting a LOT of attention, including from some big hitters in the media industry. Look out TV Talent Competitions – we’re coming to take your crown!